Meta’s dividend initiation this year appears to have changed the payout paradigm for Big Tech companies. Soon after, Alphabet and Salesforce followed suit, announcing dividends for the first time.

Investors have historically balked at dividends as a sign of declining growth prospects. That was the signal that investors sent when Microsoft first announced its dividend in 2003. But Meta appears to have successfully changed that narrative. The stock went up 23% following the announcement, accruing almost $200 billion in market cap.

The distinguishing feature today is that the larger cap tech companies have buttressed balance sheets, strong earnings, reasonable valuations and what may be the beginning of an AI megacycle that will require massive amounts of capital expenditure. In this context, the introduction of dividends by both Meta and Alphabet is viewed as a sign of capital discipline and confidence in earnings sustainability.

Big Tech’s foray into dividends

Meta and Alphabet will still spend billions on AI infrastructure. Dividends come after aggressive cost cutting and realignment of resources by many large tech companies. Along with Salesforce’s first-ever dividend of 40 cents per share, total dividend payments from the companies could amount to about $4.2 billion on a quarterly basis. 

While dividend-focused investors may not be thrilled with Meta's low dividend of 50 cents per share and dividend yield of 0.4% or Alphabet’s annual dividend of 80 cents and yield of 0.5%, the sheer scale shows substantial payments: $5.1 billion for Meta and $10 billion for Alphabet. And the dividends will likely grow over time, as has been the case with other tech firms. Microsoft's dividend has consistently increased since 2003. Apple initiated its dividend in 2012 and has raised quarterly payouts for 12 straight years.

Tech firms have traditionally leaned on share buybacks, and these will likely continue to be a core part of their overall capital allocation framework. For example, Apple recently announced plans for a record buyback of $110 billion of stock, while Meta authorized a buyback of $50 billion. But an increasing number of tech firms are recognizing that dividends can prove management’s commitment to shareholder returns. Companies are loath to cut their dividends, as it sends a negative signal to investors and often leads to a decline in share price. Furthermore, the dividend is a way the technology giants can potentially expand their base beyond growth-oriented investors. 

As tech firms have grown in market cap, the information technology sector has become a bigger part of the overall dividend equation for U.S. stocks. Technology companies ranked as the second-largest contributors to S&P 500 dividends, behind the financial sector and traditional dividend-paying areas of the market, such as health care and consumer staples.

Notably, 37 of the 65 technology companies in the S&P 500 Index pay a dividend. That’s more than half, which also means that there is room for tech companies to grow dividends further. Five of the Magnificent Seven stocks now pay dividends. 

Looking beyond tech firms, dividends are growing across industries

Given rising cash flows and expectations of earnings growth for U.S. equities, the outlook for dividend payers is brightening. The S&P 500 is expected to post a 6% increase in payments for 2024, compared to its 5% increase in 2023, according to S&P Dow Jones Indices data. 

The dividend futures pricing curve is also significant as market expectations have increased following Meta’s and Alphabet’s announcements. The slope of the curve has steepened and can be used to represent expected dividend growth overtime, in this case, for the current year.

Dividends are being initiated and restored in many industries. As free cash flows rise on corporate balance sheets, many companies are increasing their payouts or reinstating dividends. Aerospace, airline and cruise companies were among industries that conserved cash during the COVID-19 travel slump and are now shifting gears as global travel rebounds. 

Ryanair, for example, announced its first-ever dividend in 2023 after a rebound in profit and a brighter forecast. Booking.com also initiated a dividend, citing earnings and free cash flow strength. Delta Air Lines reinstated its dividend after suspending it during the pandemic. General Electric, which makes and services jet engines, recently boosted its dividend. 

Dividends are growing globally. European banks Santander, Deutsche Bank, UniCredit and BNP Paribas have also elected to raise dividends in 2024.

Energy giants such as ExxonMobil and Canadian Natural Resources have maintained a steady base of investors amid volatile oil prices by maintaining and growing their dividend for over 20 years. Some exploration & production companies have opted to incorporate variable or special dividends in addition to their base payouts as they manage cash flow levels given fluctuations in commodity prices.

Bottom line

Dividends benefit management in several ways. First, they can widen a company’s shareholder base. Having more investors can reduce stock volatility by accommodating both growth and dividend income investors. Second, many employees at technology and innovation companies receive shares as compensation. Consequently, a dividend can be seen as an indirect pay raise and boost employee morale. 

Over the past 12 months, we have seen signs that the U.S. equity market has broadened beyond a highly concentrated group of stocks, and traditional dividend payers have been garnering more attention. Dividend stocks have the potential to ride out market volatility, along with elevated interest rates.

It’s possible that dividend-paying companies may see a valuation re-rating. The P/E ratio of high-dividend stocks versus the S&P 500 has lagged, though the ratio is gradually improving. 

If the Federal Reserve eventually cuts interest rates, it could also be a catalyst for higher yielding dividend stocks. While a large portion of the nearly $6 trillion in cash sitting on the sidelines may move to fixed income, declining interest rates coupled with a more resilient economic environment could also increase investor demand for these stocks. 

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