Bridge the Generation Gap: How to have a family wealth briefing

As a financial professional, you are well positioned to play an important role for clients looking to do generational wealth planning. You have the ability to look beyond assets and tailor family wealth management guidance based on the needs of the individual members and the family as a whole. More importantly, you have the skills to help bridge the communication gap between today’s very distinct generations.

Wealth transfers are not always easy to pull off. This is not necessarily due to the quality of the financial or estate planning advice or structures in place, but to inadequate preparation of the family and issues of trust and communication. Capital Group’s own Investor Generational Wealth Transfer Study, fielded in 2020, showed a disconnect between the generations in terms of lessons given and learned between the generations.

The ability to bring younger generations into the financial fold increases the value of the service you provide to your clients, which can deepen your relationships and improve your advice. It could also lead to additional business. According to our study, 38% of Generation X, 62% of millennials and 55% of Generation Z respondents said they would work with their parents’ financial advisors, and there is perhaps no better referral than an existing relationship. With the aging generations expected to pass on $84 trillion in assets within the next 20 years,* a real need exists for generational wealth planning.

So how do you help clients bridge the generation gap? Here are four ideas for creating connections to help build and transfer generational wealth.

1. Have a family wealth briefing

If transparency is the goal, gathering everyone together for regular family meetings or “wealth briefings” can be a great way to share with the broader group. While the ultra-wealthy may favor a retreat that allows the group to learn while catching up with loved ones, a briefing can also be an in-office or virtual event that takes place in an afternoon. What matters most is individuals have the time and space needed to feel more included in the larger wealth picture — the goals for the wealth, the long-term plan, and how wealth is managed. Clarifying these objectives now can prevent future misunderstandings during wealth transitions.

A family meeting also provides an opportunity for you to educate multiple generations on financial literacy and financial fitness, to share investment philosophy and to help echo the family’s core values. Bear in mind, however, while you serve as a family ally, you should generally not have an opinion on family matters. Your role as an advisor should be that of a neutral third party, there to facilitate so no single family member is in charge. Blurring that role can add to complications, particularly if it’s presumed you are taking sides or have some agenda in family decisions.

2. Develop family governance guardrails

As a family’s net worth increases, there may be a greater need to develop certain ground rules for the wealth, it’s control and management. This is known as family governance. The concept has long been used in family business planning, where it is crucial to have procedures and processes in place.  However, families do not have to be in business together to benefit from a governance model. It offers a way to organize communication among family members, encourage problem-solving as a larger group and mutual support in decision-making.

 While how a family thinks about governance may vary, these five big-picture considerations are pretty much a constant among high net worth families:

• Control: Who’s in charge? Clarify everyone’s role, so it’s known who is making financial and planning decisions and who has authority.
• Process: How are decisions made and communicated? Outline exactly what to expect so there are few surprises. 
• Education: Are younger generations educated about wealth, and does everyone have appropriate guidance on family finances and financial planning?
• Planning: How are we prepared for future tax and estate issues?
• Transition: Do we have everything in place to pass the reins to the next generation and beyond?
  

You are in a good position to help answer these questions for your clients, and to help coordinate and assemble the work of trust and estate planners, accountants and lawyers. Put guardrails in place so the family can find and track this information over time.

3. Provide Endowment Responsibilities

For those families with the means to leave behind an endowment, charity can be an effective way of bringing family members into the wealth management process. It can provide a sense of responsibility, founded in managing assets and supporting the family mission through philanthropy. Endowments can also encourage families to make day-to-day financial decisions through budgeting and grant-making, while learning to focus on the benefits of strategic long-term investing.

Many of America’s wealthiest families (including the families of Warren Buffett, Bill Gates and the Waltons, owners of Walmart) support well-run endowments managed by family members. Charitable efforts often have an emotional appeal that can draw in different types of people, often with fresh perspectives and different points of view. Some may choose to move on to other parts of the business; others may want to remain in the nonprofit world and continue to support the family in that way.  

4. Consider Smaller Lifetime Gifts

Inter vivos gifting, gifts made while still alive, is another way to provide communication and ease the wealth transition between generations. Using inter vivos trusts, a family member can gift money or other assets during his or her lifetime. As of 2024, assets can be gifted tax-free if the value of the assets is under the gift tax minimum threshold of $18,000, per person, per year. Inter vivos trusts can provide the matriarch or patriarch of the family a peek into how certain family members might handle an inheritance.

An inter vivos gift removes the assets from the estate and probate process, and it can give the grantor a preview of what the wealth transfer process might look like. By distributing small pots of money to children and grandchildren over time, the grantor may feel more in control of the gift and more engaged with the impact it can have on other family members.

Most importantly, allow younger generations access to you. Be a resource. Let them know that you’re available to answer questions or discuss investment ideas. Families that are connected to the wealth management process and demonstrate strong communication will experience an easier transition.

* Source: Cerrulli, U.S. High Net Worth and Ultra High Net Worth Markets 2021

How to have a family wealth briefing in three steps

Step 1

Set the scene. Help your client decide on some important logistics: Where will the meeting be held? Who will be there? Should the invite come from you or the client? What about family rifts, blended families or in-laws? The details matter, so carefully think through the planning of the event from a generational wealth management standpoint.

Step 2

Have an agenda. Define goals for the meeting and what you want to cover beforehand. What to cover will depend on the family, but you may consider:

• Financial education and responsible wealth management – Start with smart money basics and prepare to cover more sophisticated topics depending on the group’s financial literacy.
• Family mission and values – At the first meeting, the goal may be to define an overall mission for the group. Come prepared with some examples or ideas based on the tenets you are most familiar with. Encourage family members to share stories about their history and their experience with finances: What were your first memories of money? What are your strongest memories regarding financial decisions? What are your financial worries or fears?
• Wealth update – The most important aspect of the meeting will be sharing information about the family’s finances and long-term wealth goals. Prepare a “state of the family” presentation with easy-to-understand graphics and terms.
• Roles and responsibilities – From managing future family briefings to taking leadership roles in everyday wealth management, this is the time to gauge interest and discuss how others in the family want to engage.

Step 3

End with action items. At the end of a family briefing, you may want individuals to walk away with specific roles or action steps that you as an advisor can help facilitate. Keeping interactions professional can help the family manage project deadlines without leading to the types of intra-family skirmishes that might otherwise arise.