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ETF
The biggest trends for active ETFs in 2023
Mark Barile
Portfolio Consulting and Analytics Manager

Exchange-traded funds (ETFs) were historically associated with passive strategies. But regulatory changes in 2019 made it easier for managers to introduce and oversee active ETFs. This led to a proliferation of active strategies packaged in a tax-efficient ETF wrapper. (The way ETF shares are created and redeemed can help limit capital gains distributions.) Four years later, 2023 may go down as the year that active ETF inflows really started to take off.


If you’re considering using active ETFs, you may have questions about their maturity. We break down some of the biggest trends in active ETFs and what advisors should watch going forward.

KEY TAKEAWAYS
  • Active ETFs represent about 6% of U.S. ETF assets but have accounted for nearly a quarter of inflows so far in 2023.
  • Passive and active ETFs have different considerations and features, and some advisors use a mix of both when constructing portfolios.
  • Advisors may use active ETFs more in the future due to growing comfort with the vehicle and more active managers making their strategies available through ETFs.

ETFs were historically associated with passive strategies. But regulatory changes in 2019 made it easier for managers to introduce and oversee active ETFs. This led to a proliferation of active strategies packaged in a tax-efficient ETF wrapper. (The way ETF shares are created and redeemed can help limit capital gains distributions.) Four years later, 2023 may go down as the year that active ETF inflows really started to take off.


If you’re considering using active ETFs, you may have questions about their maturity. We break down some of the biggest trends in active ETFs and what advisors should watch going forward.


Active ETFs earned nearly a quarter of 2023 flows


Passively managed ETFs have a much longer history and, therefore, most of the assets. Active ETFs account for about 6% of the roughly $7.2 trillion overall U.S. ETF market.1 But active ETF assets have risen 44% year-over-year to $439 billion despite a volatile market environment.1


It’s the organic growth trends of active and passive ETFs, however, that jump off the page. Active ETFs have accounted for about 24% of all ETF flows year to date.1 The trend gained momentum in September, as active ETFs brought in $11 billion, seeing their best month of inflows this year.1


“Active ETFs represent just 6% of total assets, but about 24% of year-to-date flows.”

More choice and managers in active ETFs


Some advisors may be interested in active strategies for specific asset classes, but their preferred active managers may not offer those strategies as ETFs. That could change, though, as more asset managers launch their first active ETFs in response to demand from investors and advisors.


For example, in the U.S. equity category, active ETFs have attracted inflows of $21.5 billion year to date.1 Capital Group has already established itself as a competitive active ETF manager despite entering the space relatively recently in February 2022.2


A pie chart showing the breakdown of the $439 billion total active ETF AUM by asset class. U.S. equity represents 27%. International equity represents 12%. Taxable bond represents 33%. Municipal bond represents 3%. The “Other” category represents 25% and includes commodities, alternatives, allocation, nontraditional equity, sector equity and miscellaneous. A text callout to the right of the chart states that some of the most common uses of active ETFs are for taxable bonds and U.S. and international equities in portfolios.

*”Other” includes Commodities, Alternatives, Allocation, Nontraditional Equity, Sector Equity and Miscellaneous. 
Source: Morningstar Direct, as of September 30, 2023.

What’s driving the interest in active equity ETFs? The benefits of the ETF structure, including tax efficiency and portfolio transparency, definitely contribute. More advisors may also be turning to actively managed strategies in the face of market volatility and the potential impact of rising inflation and interest rates on corporate profits. Meanwhile, more active managers are offering their strategies in the ETF vehicle that some advisors prefer.


Finally, the concentration issues in popular market-capitalization-weighted indexes have raised questions about the diversification of core passive equity ETFs. For example, the S&P 500 Index has about 32% in the top 10 stocks alone.3


Looking ahead, it appears advisors will have more options to select from in active ETFs. In 2022, there were 454 new ETFs launched and 64% of them active.1 Active launches in 2023 are already on pace to top that figure, with active representing three quarters of all ETF launches so far.1


Comparing passive and active ETFs
Key differences when considering index-tracking and actively managed ETFs


 
   Passive ETFs

Aim to track the risk/return profile of an index. Indexes may be broad or niche (such as those offering exposure to specific countries or sectors). The ETF may do this by mirroring holdings or by selecting a subset of holdings that seek to produce a similar risk/return outcome.

   FEATURES AND CONSIDERATIONS
  • Fully transparent holdings
  • Rebalancing occurs on a set schedule
  • Restricted to holdings that follow the rules of the underlying index
  • Typically no ability to provide a measure of protection against market volatility so investors are “along for the ride” when markets ebb and flow

 

   Active ETFs

Feature active management, which means a manager (or team) selects fund holdings using an investment strategy, to pursue better-than-market outcomes for investors.

   FEATURES AND CONSIDERATIONS
  • Opportunity for better-than-market returns
  • Capacity to pursue investments that can provide better downside risk than the market
  • Ability to express a particular investment objective
  • Flexibility to allow the manager to rebalance anytime during the trading day
  • May lag their benchmark index
     

 


Advisors combine active and passive strategies


Some advisors use a mix of active and passive funds based on the particular asset class and the selection of ETFs currently available.


For the last several years, Capital Group’s Portfolio Consulting and Analytics team has worked with thousands of financial advisors on building investment portfolios. During this time, in the portfolios the team has analyzed, the amount of actively managed investments has remained consistently near 70%, with passive occupying approximately 30% of portfolios. For RIA portfolios specifically, that balance has hovered at 60% active and 40% passive.


In general, I believe advisors tend to prefer active strategies because of the ability to align portfolios with investment objectives such as preserving capital, generating income, and capital appreciation. Oftentimes, the use of passive is partially rooted in the benefits of the ETF vehicle, including lower costs, tax efficiency and transparency.


With more well-known active managers offering their equity and fixed income strategies in the ETF vehicle, we are eager to see how this impacts portfolio construction decisions by advisors.


Our suite of actively managed ETFs is growing. We recently introduced five new actively managed ETFs, including Capital Group’s first-ever multi-asset ETF.


Source: Morningstar Direct, as of September 30, 2023.
“8 Observations on ETF Flows in August,” Morningstar.com, September 1, 2023.
Source: S&P Dow Jones Indices, as of September 30, 2023.



Mark Barile is senior manager of Capital Group's Portfolio Consulting and Analytics team. He has 18 years of investment industry experience (as of 12/31/2023). He holds a bachelor's degree in studio art from Trinity University. He also holds the Certified Investment Management Analyst® designation.


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