Robinhood is getting into the robo game.
The online brokerage formally launched Robinhood Strategies, its own robo advisory platform, on Wednesday. The service offers all customers a .25% annual management fee, which is capped at $250 for Robinhood Gold subscribers (the company’s premium model that charges $5 monthly or $50 annually).
With the tool, the company said customers have access to a mix of single stocks and ETFs managed by an investment team with ‘experience managing both institutional and high net worth clients.’ The company said its new platform also provides features including portfolio insights, tax features, and managed individual and retirement accounts.
The platform requires a minimum investment of $50 to invest in a portfolio of ETFs, while account balances of $500 or more provide access to a mix of ETFs and individual stocks.
‘When building Robinhood Strategies we realized the existing digital advisory model was broken, with limited features and fees that grow as you do...