Industry News
Josh Brown takes stake in prospecting startup FINNY
Ian Wenik / Mar 13, 2025
The Ritholtz Wealth Management chief executive is also joining the company's advisory board.
Josh Brown, the chief executive of $5bn New York City RIA Ritholtz Wealth Management, has taken a stake in FINNY, a client prospecting technology startup.
Specific financial terms, including the size of Brown’s investment, were not disclosed. Brown is also taking a seat on FINNY’s advisory board.
Also headquartered in New York City, FINNY uses a mixture of public and proprietary data to generate lists of potential new clients for an RIA customer. The company then ranks those prospective clients based on their predicted likelihood of working with the wealth manager and, if the RIA wants it, runs its own email-based outreach campaign.
Brown told Citywire he thinks FINNY’s software could give advisors access to a new channel for organic growth at a time when access to some popular organic growth channels, such as Charles Schwab’s and Fidelity’s referral networks, is restricted.
‘What does the mid-sized or smaller RIA do to fight back and grow their firm? I think they have to become really good...
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Mar 11, 2025
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