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70% of investors satisfied with their fiduciary advisor: Cerulli

Lilly Riddle / Mar 26, 2025
Cerulli’s latest study found that affluent investors report higher satisfaction with advice providers that have a fiduciary duty than those that sometimes put their own interests first.
Data and research firm Cerulli Associates released a report Wednesday showing that 70% of affluent investors who work with a fiduciary advisor are satisfied with their advisor and not seeking a new provider. 
The report, which focuses on the most affluent cohort of investors, found that clients who believe their advisor may sometimes put their own interests first were less satisfied, with just 41% reporting satisfaction with their provider. 
‘Of course, this goes both ways, with individuals who believe firms can prioritize their own interests most likely to be open to a new provider,’ Scott Smith, Cerulli senior director and the report’s lead author, stated. ‘Still, the key implication remains the same: clients who are confident that they are in a fiduciary relationship are less interested in new providers.’
Among respondents, 70% said they believe their advisors are obligated to act in their best interest, with 85% claiming to be in a fiduciary relationship with their financial advice provider...
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