Konfi was the largest confectionary company in Russia’s Urals and Western Siberian regions (35 million people) and the sixth largest confectionary company operating in Russia. In February 2001, our shares were swapped into a larger Russian confectionery company, United Confectioneries. United Confectioneries had over US$100 million in sales, dominant market shares in three Russian regions, and was the fourth largest in the total Russian market. United Confectioneries subsequently launched a national brand, SladCo, and developed a Russian-wide distribution network.