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Capital IdeasTM

Investment insights from Capital Group

Categories
Long-Term Investing
5 keys to investing in 2025
Jared Franz
Economist
Lara Pellini
Equity Portfolio Manager
Mark Casey
Equity Portfolio Manager
Cheryl Frank
Equity Portfolio Manager

As we enter 2025, market optimism is high amid a strong United States economy, interest rate cuts and advances in artificial intelligence.


The S&P 500 Index ended 2024 up 25%, after topping 26% in 2023. Whether this year will be a three-peat of stellar market gains is unclear, but a handful of promising investment themes could support long-term gains. Here, our economist and portfolio managers highlight five key insights for investors in 2025 and beyond.


1. Welcome to the Benjamin Button economy


If you’re a fan of Brad Pitt movies or Capital Group’s 2025 Outlook report, you’re probably familiar with the concept of aging in reverse. And while the Benjamin Button character is a work of fiction, the reversal of the US business cycle has very real implications for investors.


The U.S. business cycle appears to be aging in reverse

A curved line graph charts a typical U.S. business cycle through economic growth, recovery, expansion and contraction. Listed below it are the corresponding stages: early, mid, late and recession. Trends listed under each stage describe economic, employment and policy characteristics of the period. The early period shows U.S. stocks with an annualized total return of 14.8% and the following characteristics: economic activity accelerates, hours worked rise, central bank eases. The mid period shows a return of 14.0% and the following characteristics: profit margins peak, employment improves, credit demand picks up. The late period shows a return of 8.9% and the following characteristics: labor markets tighten, profit margins contract, central bank tightens. The recession period shows a return of -9.4% and the following characteristics: economic activity declines, credit contracts, unemployment rises. 2025 and 2024 are represented by circles on the curve, with 2025 in mid cycle and 2024 in late cycle.

Sources: Capital Group, MSCI. Positions within the business cycle are forward-looking estimates by Capital Group economists as of December 2023 (2024 bubble) and December 2024 (2025 bubble). The views of individual portfolio managers and analysts may differ. Returns data is monthly from December 1973 to August 2024 and includes all completed cycle stages through 30 November 2024. Data is Datastream US Total Market Index from 31 December 1973 to 31 December 1994, and MSCI USA Index data thereafter. Past results are not predictive of results in future periods.

“Instead of moving through the typical four-stage cycle that has defined the post-World War II era, the US economy appears to be shifting from late cycle back to mid cycle,” says Capital Group economist Jared Franz. The US economy is benefiting from rising corporate profits, accelerating credit demand, softening cost pressures and a shift toward neutral monetary policy. “We saw all four of those in 2024,” Franz notes. “Going forward, I believe the US is headed for a multi-year expansion period, perhaps fending off a recession until 2028.”


This also provides a favourable backdrop for stocks. Based on an analysis of returns during previous business cycles, we found that stocks posted a robust 14% return during the mid-cycle stage. This is notably higher than returns during a late-cycle environment. The move back to mid cycle also effectively postpones the start of the next recession — periods when stock returns have historically been their worst.


2. Industrial renaissance is fueling a new era of growth


From the American heartland to the arid desert, an industrial renaissance is underway. Capital expenditure (capex) projects are popping up across the US, boosting local economies and creating opportunities for select companies.


Taiwan Semiconductor Manufacturing Company’s $65 billion build-out of a production facility in Arizona is one notable example. It is expected to create thousands of manufacturing and construction jobs. But for every megaproject, there are dozens that remain under the radar.


Eli Lilly, for example, is investing $4.5 billion to create a new drug development and manufacturing centre that could bring hundreds of jobs to Indiana.


Investing in America: Grassroots manufacturing has surged

A map of the United States displays the location of various construction projects (represented by dots, with larger dots indicating greater numbers of U.S. dollars invested) across seven industries: automobiles, energy, mining, industrials, health care, consumer staples and semiconductors. The dots can be found throughout the map, with heavier concentration in California, Texas, the east coast and the Midwest.

Sources: Capital Group, AreaDevelopment.com, Clean Investment Monitor, U.S. Census Bureau, Whitehouse.gov, company reports. Map markers reflect current and upcoming projects that have been announced as of 30 November 2024. Data reflect a sample of infrastructure and manufacturing investments across the US, and estimated investment amounts are expected to occur over various timelines. Capital expenditure (capex) is money invested for acquisitions, upgrades, renovations and adoption. It can be tangible (i.e., real estate) or intangible (i.e., licenses, software).

To be sure, this activity is happening outside America, too. The build-out of data centers, rising travel demand and the development of new energy sources are creating growth opportunities for Europe’s industrial titans. In emerging markets, the nearshoring movement is leading to a rewiring of supply chains and the construction of new trade hubs.


“These trends represent multi-decade investment opportunities, and we are only in the early stages,” says Lara Pellini, equity portfolio manager. “Industrial powerhouses in the US and Europe are solidifying their foothold in areas ripe for long-term global growth.”


3. AI megatrend could boost stocks for years


Artificial intelligence has captured the minds of the public and investors, conjuring images of a futuristic world completely reshaped by intelligent machines. Overhyped? Probably. Even more opportunities ahead? Also probably true.


That’s because we tend to overestimate megatrends in the short term while underestimating them in the longer term. With some megatrends, such as smartphones or driverless cars, we could reasonably create estimates based on known quantities like global populations or number of cars.


Investors tend to underestimate the long-term impact of new technology

The information graphic shows initial forecasts and actual numbers in four areas of technology. For the number of users of PCs and the internet in 2000, the initial forecasts were for 225 million and 152 million, respectively. The actual numbers were 354 million for PC users and 361 million for internet users. These numbers represent an underestimation of users by 36% and 58%, respectively. For mobile phones, initial smartphone shipments in 2013 were forecast to be 657 million with an actual total of 1,019 million shipped. These numbers represent an underestimation in shipments of 36%. For revenue of the top three cloud providers in 2020 the initial forecast was $90.2 billion, but the actual value was $115.6 billion. These numbers represent an underestimation of revenue by 22%. An initial forecast for artificial intelligence in 2030 is $1.8 trillion, but the actual value and potential underestimation are unknown and represented by question marks.

Sources: Morgan Stanley AI Guidebook: Fourth Edition, 23 January 2024; Next Move Strategy Consulting, Statista. Initial forecast dates were February 1996 for PC and internet users; January 2010 for smartphone shipments; March 2017 for cloud revenue; and January 2023 for AI market size.

“But how do we measure the value of better intelligence?” asks Mark Casey, equity portfolio manager. “One of the most interesting things about AI is that it’s hard to predict how big it will become. Because it can take on a multitude of human tasks, I consider the AI market to be unknowably massive.”


Outside of its tech applications, AI will also create opportunities in some unexpected places. The build-out of data centers requires vast physical resources, including copper, capital equipment and a lot of electricity. Soaring demand for these resources has been a boon for old economy industries including utilities, industrials and mining companies.


4. Drug discovery is creating a golden age of health care


Following last year’s US election, uncertainty over the industry’s regulatory outlook sparked a slump in health care stocks, further pressuring a sector that had lagged throughout the year. But following the sell-off, many companies are trading at attractive valuations, creating opportunities for investors with a long-term approach.


“That includes forgotten pharma, or drugmakers that don’t offer weight loss treatments,” according to Cheryl Frank, equity portfolio manager. “I am looking for opportunities to invest in dividend payers that have been left behind by the market.”


Advances in medicine likely to continue with hundreds of drugs in development

A horizontal bar chart reflects the 10 largest pharmaceutical companies by the number of drugs in their pipeline. The company names and number of drugs are as follows: Roche (218), Pfizer (205), AstraZeneca (166), Eli Lilly (159), Bristol Myers Squibb (158), Novartis (154), Johnson & Johnson (150), Jiangsu Hengrui Pharmaceuticals (147), Merck (145), Sanofi (142).

Source: Statista. Pipeline data is as of 30 November 2024.

While weight loss drugs, such as GLP-1s, tend to capture the spotlight, advances are being made on many other fronts. The largest pharmaceutical companies have more than two hundred drugs in their pipelines.


As these companies tackle some of the world’s most debilitating ailments, patients have experienced lower mortality rates and longer life expectancies. Over the next decade, we could see effective treatments for ALS, sickle cell and muscular dystrophy. Risks are always present when investing in biotech and pharma companies, but we could be at the start of a golden age of health care — for patients and investors.


5. There are always reasons not to invest


Imagine going back in time to New Year’s Day 2020 and learning in advance about the biggest events over the next five years. The COVID-19 pandemic. A steep bear market. Inflation above 9%. Wars in Ukraine and the Middle East. A trade war with China. Political uncertainty in the US With that knowledge of the outlook, would you want to invest in stocks? Probably not.


“In my 25 years in the mutual fund business, I have never known a good time to invest. There are always a dozen reasons why it makes sense to wait. We have a new president, strife in the Middle East, excessive government regulation, oppressive tax rates and a Congress that is more part of the problem than the solution,” said former Capital Group executive Graham Holloway.


Markets have remained resilient in the face of turmoil and uncertainty

A mountain chart represents the growth of the MSCI World Index between 1987 and 2023, with callout markers indicating several market crises that have occurred during that time. The years and crises listed are: First Gulf War (1990 to 1991), tech bubble (2000), global financial crisis (2008 to 2009) and COVID‐19 (2020).

Sources: MSCI, RIMES. As of 31 December 2024. Data is indexed to 100 on 1 January 1987. Shown on a logarithmic scale. Markers refer to the starting year of each event. Past results are not predictive of results in future periods.

Although that may sound like a reflection of the current environment, Holloway’s quote is from 1981.


The point is there are always reasons not to invest, and that’s no different today than it was in 2020 or 1981. But markets have been resilient over time. And investors have typically been rewarded for overlooking near-term uncertainty and keeping focus on their long-term investment goals.


So, going back to New Year’s 2020, what would have happened if you ignored all the troubling events on the horizon and had stayed invested? Since then, the S&P 500 Index has risen more than 100%.



Jared Franz is an economist with 19 years of investment industry experience (as of 12/31/2024). He holds a PhD in economics from the University of Illinois at Chicago and a bachelor’s degree in mathematics from Northwestern University.

Lara Pellini is an equity portfolio manager at Capital Group. As an equity investment analyst, she covers European, Eurasian and Latin American retail and luxury goods. She has 23 years of investment experience, all with Capital Group. Lara began her career at Capital as a participant in The Associates Program, a two-year series of work assignments in various areas of the organization. 

Mark Casey is an equity portfolio manager with 24 years of investment industry experience (as of 12/31/2024). He holds an MBA from Harvard and a bachelor’s degree from Yale.

Cheryl Frank is an equity portfolio manager with 27 years of investment industry experience (as of 12/31/2024). She holds an MBA from Stanford and a bachelor’s degree from Harvard.


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